This week we all were able to look at the the most recent report of rounds played in the United States. This two-page summary report can be found by clicking on National Golf Rounds Played Report. This report compares rounds played this against rounds played in the same time period last year. Knowing that overall rounds played decreased by 10% in the last decade, this report paints a mostly bleak picture of state of the industry for the first 2/3's of 2010.
We are being told that the country is out of the most recent recession, yet we are still feeling the pain of this recession in most areas of business. The overwhelming majority of industries are affected by recessions. Only a few, such as discount retailers and core food suppliers, tend to remain stable. The experts say "(w)hile golf is not entirely recession-proof, the golf industry does appear to be one of the last to fall during a recession and one of the first to rise after a recession. The golf industry tends to be buoyed, in all likelihood, by consumers at the upper end of income brackets." I guess this means that we should not forget that circumstances can always be worse.
On a more positive note, let's remain optimistic that the results of upcoming elections will bring some control and moderation to growth of government, growth of taxes and hopefully an effort to create circumstances where American business can begin to use accumulated cash to re-energize the economy. By next spring all of us in the golf industry could be looking at tremendous opportunity to reverse the trends of the last decade recapture revenue and profit that evaporated in the fist decade of this century.
Now is the time to prepare for next season. This might be a good time to look at earlier posts to this blog: Growing a Business in Tough Times, Text Messages & Twitter, Electronic & Social Media Marketing Options and Closing the Loop.
Let's start today to build the momentum for a great 2011 season.