Monday, July 26, 2010

Why Par -3 Courses Make Sense in Today's Market


Take a few minutes to read a recent article in the Wall Street Journal about short courses: Why We Need More Par-Three Courses

Short courses can be a lucrative business if placed in the right location and in many situations should be lit for evening play.

Par-three courses eliminate the three principal reasons people don't start golf or leave after a brief attempt at the game.  The three most reported explanations for not playing are:
  1. The time commitment;
  2. The cost; and,
  3. The intimidation factor.
 Short course minimize or eliminate all of these reasons for not playing.  Additionally, the are family friendly and great alternatives for business outings.

A shining example of how to do it correctly is Knights Play Golf Center in Apex, NC.   27 holes, three tees per hole to accommodate different levels of golfers and lights.  All of this along with an attractive driving range, clubhouse and pro shop have resulted in a great golfing experience for beginners to low handicappers.  In today's tough market a lit par three can be the distinguishing characteristic in a sometimes overcrowded market place.

So, when considering development of a family entertainment and/or golf facility consider a short course that is lit and associated with a teaching facility/range. 

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